Orica Risk Foundation
Motion Graphics
Studio: Croomo
Client: Orica
Risk Foundation video series is about the risk tools used in Orica. Orica worked with Croomo to design many different kinds of training for their workers. Orica's branding used energetic blue, and Orica is open to trying different ways of training.
The design team presented a flat design that fits well with the risk tool concept. The simplistic icons with dynamic animated lines illustrated the connections of the tool and functions.
To depict and animate the abstract concept was a challenge for the graphic designer and the motion graphic artist. I discussed with the graphic designer about being creative in animating the meaning in a visual and animatic way. For example, to present a risk tool used for a year-long risk event, we used a white ball to present the risk in a one-year timeline. Then turning into the C2Ri Lite tool, the whole process explained the relationship of the risk event and the C2RI tool in a visual way.
The content of Risk foundation contains many technical terms. However, I made the animations more dynamic to make viewers interested in learning.